How to Sell Books on Twitter with #IndieApril

How to Sell Books on Twitter with #IndieApril

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Spring has arrived in most of the northern hemisphere, and with it comes an exciting event for indie authors: #IndieApril. In this guide, I'll explain how to make the most of this month-long Twitter celebration of indie authors. We'll explore: The concept behind #IndieAprilTwo ways to participate in #IndieAprilBest practices for pitching your book during #IndieApril (and on Twitter in general) By the time you're finished reading, you'll be ready to get on Twitter and start pitching your book! What is #IndieApril? #IndieApril is a month-long event where people commit to buying, reading and sharing indie books on Twitter. The first one started with a single thread in 2019 and quickly ballooned to one of the most popular Twitter events I've seen in the publishing community. Indie authors, reviewers, and…
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Recovering from Burnout

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March officially marks one year of the pandemic. Unless you're lucky enough to live in a country that took the danger seriously at the beginning, that means you, like me, have spent most of the past year in isolation. Visits with friends and family, classes outside of the house, restaurant patios, all of these things are dangerous and, in many cases, illegal. I, like many writers, am pretty introverted. Before the pandemic, I went out to socialize a couple of times per month at most. I also already worked from home. My day-to-day life didn't change much when we went into lockdown. For a while, my mental health didn't either. But introversion does not equal immunity from isolation. After a year without seeing most of my friends or family, of…
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How to Create an Author FAQ

How to Create an Author FAQ

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One of the best ways to expand both your network and four following is to participate in author interviews. For a group of people who tend to be heavily introverted, however, this can also be an enormously difficult task. This guide will show you how to create an author FAQ in preparation for your first interviews. An author FAQ is pretty much what it sounds like: a document that answers some of the most commonly asked interview questions. You can pull these from previous interviews you've done, but I've also compiled a list in this article for authors who haven't been interviewed yet. This guide will walk you through the benefits of having an author FAQ, the questions you should include, and how to use your author FAQ. The benefits…
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Create Your Author Press Kit

Create Your Author Press Kit

Marketing
Before you start reaching out to bloggers, podcasters, or anyone else who might feature your books, you should create an author press kit. This is a one-page resource where people can find all of the information they need to decide if they’re going to feature you. In this guide, I’ll explain the different elements of an author press kit. By the time you’re finished, you’ll have the knowledge to pull your press kit together in a few minutes. What goes into an author press kit Your press kit should contain everything a journalist or blogger needs to write a short feature about you. This includes a tagline, contact information, your author bio, headshot, book covers, favorable review quotes, and prior appearances. Let’s take a closer look at each of these…
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Final Panelist Announcements for the Worldbuilding Deep Dive Virtual Conference!

Final Panelist Announcements for the Worldbuilding Deep Dive Virtual Conference!

Events
With just a few days left until the Storycrafting Sessions: Worldbuilding Deep Dive event on February 20th, it's time to announce our final round of panelists! The Panels Today's announcement includes the panelists for the last two panels: We Don't Take Imperial Credits: Developing Economics, Currency and Trade in Speculative Fiction Conlang Development: Enriching Your Worldbuilding with New Words and Phrases The Panelists Steve Savage Moderator of We Don't Take Imperial Credits: Developing Economics, Currency, and Trade in Speculative Fiction Steve Savage writes extensively on how people can leverage their creativity in a variety of ways.  He's most well known for the Way With World series of Worldbuidling books, an ever-growing collection of guides to coach people on creating fictional settings.  The series is currently at seventeen books and counting.…
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Worldbuilding Deep Dive Panelists Round Two!

Events
There are only ten days left until the Storycrafting Sessions: Worldbuilding Deep Dive event on February 20th! The panels Today we're announcing the panelists for two of our amazing panels: Hard vs Soft vs Hybrid: Creating Interesting and Effective Magic Systems Elections vs Thrones: Writing Government, Class, and Power in Speculative Fiction The panelists Jade Benjamin Moderator of: Hard vs Soft vs Hybrid: Creating Interesting and Effective Magic Systems Jade Benjamin is a Canadian writer and editor who is fiercely in love with language, words, and magical worlds. After acquiring a double undergraduate degree in English (and Environmental Sciences), a Postgraduate Certificate in Book Publishing, and interning as an Editorial Assistant at Fitzhenry and Whiteside Ltd. (Markham, Ontario) she discovered that finding a permanent paid position in Canadian traditional publishing was easier…
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Panelist Announcements for the Worldbuilding Deep Dive Conference!

Panelist Announcements for the Worldbuilding Deep Dive Conference!

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The Storycrafting Sessions: Worldbuilding Deep Dive hosted by the Weeknight Writers is fast approaching, and it's time to introduce more of our amazing panelists! Panelist announcements Today we're announcing the full lineup for two of our panels: Building Fictional Religions: Mythology and Ritual - Moderator: Dianna Gunn Panelists: Mary Kit Caelsto, Dan Fitzgerald, and Leigh M Lorien Accessibility in Worldbuilding: Understanding How Disabled People Move Through Your World Moderator: Cait Gordon Panelists: Dianna Gunn, Mary Kit Caelsto, Stephen Graham King, and Sarah Chorn Check out the panelists' bios below! Dianna Gunn Moderator of Building Fictional Religions: Mythology and Ritual Panelist on Accessibility in Worldbuilding: Understanding How Disabled People Move Through Your World Dianna Gunn is a freelance SEO writer, digital marketing consultant, indie author, podcast producer, and about 18 other…
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How to Create a Newsletter Landing Page

How to Create a Newsletter Landing Page

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Over the past two weeks, you’ve solidified your email marketing plan. You know what kinds of content you want to share and how often you’ll send them to subscribers. You even have some idea of how you’re going to market the newsletter. With these things in place, it’s time to create your first newsletter landing page. In this guide, I will show you: What a landing page isHow to make a successful newsletter landing pageTools you can use to create a landing page with zero knowledge of code Let’s dive into it! What is a landing page? A landing page is a web page that is wholly devoted to marketing one product or service. There are no links to other pages, and any mention of other products/services exists only to…
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Worldbuilding Deep Dive Moderators Announced + Final Panel Schedule!

Worldbuilding Deep Dive Moderators Announced + Final Panel Schedule!

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The official schedule for Infinite Horizons Storycrafting Sessions: Worldbuilding Deep Dive is here! Plus, meet the moderators and some of our awesome panelists! Remember, the event is February 20th! Moderators Dianna Gunn Moderator of: Building Fictional Religions: Mythology and Ritual Dianna Gunn is a freelance SEO writer, digital marketing consultant, indie author, podcast producer, and about 18 other things. She is dedicated to helping other indie authors navigate the complex world of business and marketing. To accomplish this, she published her first workbook, Branding for Fiction Authors, in 2019. In 2021, Gunn launched the Author Marketing Club, a 100% free educational initiative for authors overwhelmed by marketing. She is also the founder of the Weeknight Writers group and main event organizer. You can buy Dianna Gunn's workbooks for authors and…
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How to Create an Email Marketing Plan as a Fiction Author

How to Create an Email Marketing Plan as a Fiction Author

Marketing
Email marketing is one of the most powerful forms of marketing available, yet many fiction authors either underutilize it or overlook it completely. This tends to happen because authors don’t know what they’re supposed to do with an email list. Most resources suggest monthly newsletters, but there’s often a year or more between our books, so what are we supposed to tell our readers about? In this guide, I’ll help you understand how to create an email marketing plan by exploring: The benefits of email marketingHow to choose an email marketing tool + my recommendationsHow to create an email marketing plan Let’s dive into it! The benefits of email marketing There are three main reasons for authors to invest time and energy into email marketing: Meet people where they are.…
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