Diversifying Your Income Part 3: Book Merchandise

Diversifying Your Income Part 3: Book Merchandise

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One of the best ways to diversify your income without giving yourself a whole other job is to create merchandise for your books. Your books don’t have to already be successful for this to work either. In fact, high-quality book merchandise can attract new people to your work. In this article, I’ll explore: 12 book merchandise ideas + book merch I loveWhere to sell your book merch When you’re finished reading, you’ll have all the knowledge you need to start selling your own book merch. Book merchandise ideas The first thing most authors think of is custom bookmarks. This is a great start, but there are many other types of merch you can create: 1. Buttons/pins Buttons are a great way for your fans to display their love of your…
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Diversifying Your Income Part Two: Patreon for Fiction Authors

Diversifying Your Income Part Two: Patreon for Fiction Authors

Marketing
In my last article, I shared the benefits of building multiple income streams, as well as some ideas for how to do it. Now I’m going to share one of the best ways to diversify your income: content subscriptions. Specifically, I’m going to take a look at Patreon for fiction authors, as well as some alternative ways to create content subscriptions. This guide will explore: What Patreon isPotential rewards you can offer as an authorHow to set up your Patreon pageTips for marketing your PatreonExamples of author Patreons By the time you’re finished reading, you’ll be ready to start planning a content subscription of your own. What is Patreon? Patreon is a site that makes it easy to set up a paid content subscription. Over 200,000 creators use Patreon to…
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Announcing the Author Success Club

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Today marks the launch of my newest endeavor to help authors build successful long-term careers: the Author Success Club. The Author Success Club is a premium membership club hosted on Ko-fi. Every month, the Author Success Club provide new resources to help members improve one of the following areas of their careers: Marketing - Most resources will focus on digital marketing since that’s what my expertise is in, but there will also be resources to help you sell books at in-person events.Health - This might not seem career related, but when your health falls apart, so does everything else. The Author Success Club will share resources on how to make self care part of your routine in order to maintain the health of your brain and body.Writing craft - All…
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Diversify Your Income Part One: Explore Your Options

Diversify Your Income Part One: Explore Your Options

Marketing
Over the next few weeks, I'm going to explore how to diversify your income and future-proof your creative career. But first, why is this so important? I've attended a lot of writing groups in my life. In one session, I remember a guest author saying that she didn't know a single author who made a living solely off of their books.  At the time, I was determined to be the exception. Sometimes I still daydream about living entirely off of book sales. But book sales are incredibly fickle. They can change wildly from one month to the next, and sometimes books fall out of favor entirely. Most authors don't make a living from book sales alone until they've got a backlist with five, ten, twenty books. Even then, sales can dry…
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Experts Speak: Tips to Tame Your Newsletter with Mary Kit Caelsto

Experts Speak: Tips to Tame Your Newsletter with Mary Kit Caelsto

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When it comes to marketing, nothing beats a newsletter. Sure, it sounds old school, and when you think about your own overflowing inbox, possibly a bit hard to believe that people use them to sell books. And yet, the direct connection with your readers puts your books in front of them and cultivates a relationship that you just don’t get through Amazon or other vendors. But newsletters also come with so many questions. What do you write in them?How often do you send them?What’s the best way to get subscribers?Why do I have to give Mailchimp (or any other newsletter provider) my address? I'll answer each of these questions today, giving you the tools you need to start growing your email list. Why do I have to give my newsletter…
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How to Use Twitter Chats for Writers as Networking Tools

How to Use Twitter Chats for Writers as Networking Tools

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One of the most important things you can do for your author career is to connect with other writers, especially writers in your genre. Writer friends can help you keep perspective when publishing gets tough and celebrate when things are going well. Authors in your genre are also great people to run cross-promotions with. And you can connect with them by learning how to use Twitter chats for writers. In this article, I'll explore: What Twitter chats areCurrent Twitter chats for writers, with a focus on chats for fiction writers7 ways to get the most out of Twitter chats And soon enough, you'll be meeting new writer friends through Twitter chats! What are Twitter chats? Twitter chats are recurring events where people gather on Twitter at a specific time to…
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How to Host a Virtual Book Launch Party

How to Host a Virtual Book Launch Party

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As COVID-19 vaccination numbers rise in some parts of the world, in-person events are slowly becoming a reality again. Depending on where you live, you might even be planning an in-person book launch party this fall. However, there are still several reasons to learn how to host a virtual book launch party: People from all over the world can attend your eventYour event is more accessible to many disabled peopleLess preparation is required; you don't have to secure a space or organize snacksYou can run the event from the comfort of your own homeThese events are generally free to host All in all, a virtual launch party is a great way to celebrate a book release, and can even serve as a companion event to an in-person release party. In…
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Plot vs Story: Balancing Action and Emotion

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Plot vs Story: Balancing Action and Emotion - July 3, 2021 at 11AM EST Plot is the external series of events that happen to your character. Story is what happens inside your character's mind as they react to events and grow to meet the challenges they face in the plot. To create a truly powerful story, you need to understand how these two elements interact with each other and how to balance them. Plot vs Story: Balancing Action and Emotion will be a discussion with four excellent authors about how they balance plot and story when building their books. They'll also discuss the nuances of balancing plot and story in individual scenes, with a focus on action scenes. The Moderator Steve Savage writes extensively on how people can leverage their…
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Storycrafting Sessions: Exploring Story Structure FULL SCHEDULE

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The time has come to unveil the full schedule for the Exploring Story Structure event in July! You'll find the details of all of the panels below, but first, an announcement! Announcing our Sponsor: Renaissance Press This Storycrafting Session is now sponsored by Renaissance Press! We are thrilled to be working with this Canadian publisher to bring accessible education to writers all over the globe. Thanks to this partnership, live captioning will be available at this event! Visit Renaissance today! Schedule This one-day conference will take place on July 3, 2021. All times are listed in EST. Plot vs Story: Balancing Action and Emotion Time 11AM - 12PM Moderated by Steven Savage Featuring Cait Gordon, Stephen Graham King, Crystal Storm, Jenn Gott One of the most difficult aspects of pacing a…
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How to Be An Awesome Guest at (Virtual) Events and Shows

How to Be An Awesome Guest at (Virtual) Events and Shows

Marketing
In the last two installments of the Author Marketing Club, I shared how you can land interviews and panelist spots at events. Today, I'm going to show you how to succeed when you're participating in those interviews and panels. This will ensure that you get invited back and make you more likely to receive other opportunities. Let's dive right into today's tips on how to be an awesome conference guest or interviewee! 1. Prepare for questions in advance One of the best ways to calm your nerves is to prepare for the conversation in advance. In some instances, like most podcast interviews, you'll even receive the questions in advance, allowing you to prepare specific answers. You might also be able to guess the questions you'll receive, either based on previous…
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