26Jul 2021 by businessforauthors_scaf56 No Comments
Experts Speak: Tips to Tame Your Newsletter with Mary Kit Caelsto

Experts Speak: Tips to Tame Your Newsletter with Mary Kit Caelsto

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When it comes to marketing, nothing beats a newsletter. Sure, it sounds old school, and when you think about your own overflowing inbox, possibly a bit hard to believe that people use them to sell books. And yet, the direct connection with your readers puts your books in front of them and cultivates a relationship that you just don’t get through Amazon or other vendors. But newsletters also come with so many questions. What do you write in them?How often do you send them?What’s the best way to get subscribers?Why do I have to give Mailchimp (or any other newsletter provider) my address? I'll answer each of these questions today, giving you the tools you need to start growing your email list. Why do I have to give my newsletter…
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10Jul 2021 by businessforauthors_scaf56 No Comments
How to Use Twitter Chats for Writers as Networking Tools

How to Use Twitter Chats for Writers as Networking Tools

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One of the most important things you can do for your author career is to connect with other writers, especially writers in your genre. Writer friends can help you keep perspective when publishing gets tough and celebrate when things are going well. Authors in your genre are also great people to run cross-promotions with. And you can connect with them by learning how to use Twitter chats for writers. In this article, I'll explore: What Twitter chats areCurrent Twitter chats for writers, with a focus on chats for fiction writers7 ways to get the most out of Twitter chats And soon enough, you'll be meeting new writer friends through Twitter chats! What are Twitter chats? Twitter chats are recurring events where people gather on Twitter at a specific time to…
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21Jun 2021 by businessforauthors_scaf56 No Comments
How to Host a Virtual Book Launch Party

How to Host a Virtual Book Launch Party

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As COVID-19 vaccination numbers rise in some parts of the world, in-person events are slowly becoming a reality again. Depending on where you live, you might even be planning an in-person book launch party this fall. However, there are still several reasons to learn how to host a virtual book launch party: People from all over the world can attend your eventYour event is more accessible to many disabled peopleLess preparation is required; you don't have to secure a space or organize snacksYou can run the event from the comfort of your own homeThese events are generally free to host All in all, a virtual launch party is a great way to celebrate a book release, and can even serve as a companion event to an in-person release party. In…
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08Jun 2021 by businessforauthors_scaf56 No Comments

Plot vs Story: Balancing Action and Emotion

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Plot vs Story: Balancing Action and Emotion - July 3, 2021 at 11AM EST Plot is the external series of events that happen to your character. Story is what happens inside your character's mind as they react to events and grow to meet the challenges they face in the plot. To create a truly powerful story, you need to understand how these two elements interact with each other and how to balance them. Plot vs Story: Balancing Action and Emotion will be a discussion with four excellent authors about how they balance plot and story when building their books. They'll also discuss the nuances of balancing plot and story in individual scenes, with a focus on action scenes. The Moderator Steve Savage writes extensively on how people can leverage their…
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03Jun 2021 by businessforauthors_scaf56 1 Comment

Storycrafting Sessions: Exploring Story Structure FULL SCHEDULE

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The time has come to unveil the full schedule for the Exploring Story Structure event in July! You'll find the details of all of the panels below, but first, an announcement! Announcing our Sponsor: Renaissance Press This Storycrafting Session is now sponsored by Renaissance Press! We are thrilled to be working with this Canadian publisher to bring accessible education to writers all over the globe. Thanks to this partnership, live captioning will be available at this event! Visit Renaissance today! Schedule This one-day conference will take place on July 3, 2021. All times are listed in EST. Plot vs Story: Balancing Action and Emotion Time 11AM - 12PM Moderated by Steven Savage Featuring Cait Gordon, Stephen Graham King, Crystal Storm, Jenn Gott One of the most difficult aspects of pacing a…
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31May 2021 by businessforauthors_scaf56 No Comments
How to Be An Awesome Guest at (Virtual) Events and Shows

How to Be An Awesome Guest at (Virtual) Events and Shows

Marketing
In the last two installments of the Author Marketing Club, I shared how you can land interviews and panelist spots at events. Today, I'm going to show you how to succeed when you're participating in those interviews and panels. This will ensure that you get invited back and make you more likely to receive other opportunities. Let's dive right into today's tips on how to be an awesome conference guest or interviewee! 1. Prepare for questions in advance One of the best ways to calm your nerves is to prepare for the conversation in advance. In some instances, like most podcast interviews, you'll even receive the questions in advance, allowing you to prepare specific answers. You might also be able to guess the questions you'll receive, either based on previous…
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13May 2021 by businessforauthors_scaf56 No Comments

Storycrafting Sessions: Exploring Story Structure

Events
Be part of the next Weeknight Writers event! Weeknight Writers is a social enterprise dedicated to providing accessible educational and community supports for fiction writers. We've hosted two virtual writing conferences since September 2020 and today we're excited to announce the next event: Exploring Story Structure on July 3 This free virtual event will take place from 11 AM EST - 6 PM EST on July 3, 2021, with a Discord afterparty from 6 PM - 8 PM EST. We are currently seeking writers who want to participate in the following panels: Plot vs Story: Balancing Action and Emotion - 11 AM EST - 12 PM ESTIdentifying Secondary Genre in SFF - 12:30 - 1:30 PM ESTBeyond the Hero's Journey: Alternative Story Structures - 2:00 - 3:00 PM ESTHow to…
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10May 2021 by businessforauthors_scaf56 No Comments
How to Land Panelist Spots at Writing Events + Call for Panelists!

How to Land Panelist Spots at Writing Events + Call for Panelists!

Events, Marketing
We've spent a lot of time talking about author interviews over the past couple of months. Today, I want to talk about another powerful opportunity for connecting with both industry professionals and readers: being a panelist at conferences and conventions. In this article, I'll explore: The difference between conventions and conferencesWhat to expect from virtual vs in-person eventsHow to land panelist spots at eventsYour opportunity to apply to be a panelist the next Weeknight Writers event! By the time you're finished reading, you'll be ready to send off your first panelist applications! The difference between conventions and conferences A convention is an event aimed primarily at fans of a specific genre, show, or book series. These can be great places to sell your books if they focus on the appropriate genre. A conference is…
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06May 2021 by businessforauthors_scaf56 No Comments
Weeknight Writers Logo Reveal + Merch Store!

Weeknight Writers Logo Reveal + Merch Store!

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The Weeknight Writers group is a social enterprise dedicated to providing accessible educational and community resources for writers. We hosted our first virtual writing conference in 2020. In 2021, we switched to hosting quarterly events on specific topics, starting with a worldbuilding event in February 2021. I've loved every moment of building this community, and today I'm excited to announce the Weeknight Writers' next steps! Starting with our beautiful new logo: Weeknight Writers Logo - Color Funds for this logo were raised through Ko-fi contributions during the last event, so a big thank you to everyone in the community who contributed! I also want to say thank you to Mato Steger for creating this awesome logo. If you need graphic design work done, be sure to check out Mato's site.…
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26Apr 2021 by businessforauthors_scaf56 No Comments
How to Land Author Interviews

How to Land Author Interviews

Marketing
Author interviews are a great way to promote your work, network with industry professionals, and build your reputation. But how can you find these opportunities? A few weeks ago, I shared how to create an author FAQ to prepare for interviews. Today, I will share: The types of places you can contact for interviews, including some out-of-the-box suggestionsHow to land author interviews: a 5-step process When you’re finished reading, you’ll be ready to start hunting down interview opportunities of your own. Before we dive in though, I want to clarify something about the language I’ll be using in this article. There are numerous mediums author interviews can be conducted in: blogs, podcasts, YouTube channels, even TV shows. To avoid repeatedly listing these mediums, I will refer to the places where…
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