Blog

Experts Speak: Tips to Tame Your Newsletter with Mary Kit Caelsto

Experts Speak: Tips to Tame Your Newsletter with Mary Kit Caelsto

Uncategorized
When it comes to marketing, nothing beats a newsletter. Sure, it sounds old school, and when you think about your own overflowing inbox, possibly a bit hard to believe that people use them to sell books. And yet, the direct connection with your readers puts your books in front of them and cultivates a relationship that you just don’t get through Amazon or other vendors. But newsletters also come with so many questions. What do you write in them?How often do you send them?What’s the best way to get subscribers?Why do I have to give Mailchimp (or any other newsletter provider) my address? I'll answer each of these questions today, giving you the tools you need to start growing your email list. Why do I have to give my newsletter…
Read More
How to Use Twitter Chats for Writers as Networking Tools

How to Use Twitter Chats for Writers as Networking Tools

Uncategorized
One of the most important things you can do for your author career is to connect with other writers, especially writers in your genre. Writer friends can help you keep perspective when publishing gets tough and celebrate when things are going well. Authors in your genre are also great people to run cross-promotions with. And you can connect with them by learning how to use Twitter chats for writers. In this article, I'll explore: What Twitter chats areCurrent Twitter chats for writers, with a focus on chats for fiction writers7 ways to get the most out of Twitter chats And soon enough, you'll be meeting new writer friends through Twitter chats! What are Twitter chats? Twitter chats are recurring events where people gather on Twitter at a specific time to…
Read More

Editors Talk: How to Self-Evaluate Your Story Structure

Uncategorized
Editors Talk: How to Self-Evaluate Your Story Structure - July 3, 2021 at 5PM EST What do editors look for? How can you make sure your story is in the best shape possible before submitting to a publisher, magazine, contest, or other venue? This panel of editors and authors will share how to evaluate and refine your story structure before sending your work to an editor. They’ll also share some of the most common structure mistakes they see. Moderated by Nicole ZelnikerFeaturing: Emelyne Museaux, Hannah Van Vels, Jeni Chappelle, Crystal L. Kirkham, Stephi Cham Sign up here or check out the full event schedule! Nicole Zelniker is an author and a producer at The Nasiona. She graduated from the Columbia Journalism School in 2018. In 2015, Nicole worked with Triad City Beat as their investigative intern. She is the former editor-in-chief (2016-2017)…
Read More

How to Plot a Series

Events
How to Plot a Series July 3, 2021 at 3:30PM EST Learn from four series-writing veterans as they discuss how to write long-form book series. They'll explore all kinds of series, from duologies to series with 4+ books, addressing the challenges of juggling plot, subplots, a growing cast of characters, all while keeping each individual book compelling for the reader. Moderated by Dianna Gunn Featuring: Dan Fitzgerald, Mary Kit Caelsto, Sagan Morrow, Samantha Kroese Sign up today or check out the full schedule! Dianna Gunn is a freelance SEO writer, digital marketing consultant, indie author, podcast producer, and about 18 other things. Her dark fantasy novel, Moonshadow’s Guardian, is available through her Ko-fi store and all major ebook retailers. When she isn’t working on her own books, Gunn helps other indie authors navigate the complex world of…
Read More
How to Host a Virtual Book Launch Party

How to Host a Virtual Book Launch Party

Uncategorized
As COVID-19 vaccination numbers rise in some parts of the world, in-person events are slowly becoming a reality again. Depending on where you live, you might even be planning an in-person book launch party this fall. However, there are still several reasons to learn how to host a virtual book launch party: People from all over the world can attend your eventYour event is more accessible to many disabled peopleLess preparation is required; you don't have to secure a space or organize snacksYou can run the event from the comfort of your own homeThese events are generally free to host All in all, a virtual launch party is a great way to celebrate a book release, and can even serve as a companion event to an in-person release party. In…
Read More
Beyond the Hero’s Journey: Alternative Story Structures

Beyond the Hero’s Journey: Alternative Story Structures

Uncategorized
Beyond the Hero’s Journey: Alternative Story Structures - July 3, 2021 at 2PM EST The Heroic Quest or Hero’s Journey -- also known as the Archplot or Three Act method -- is foundational to fiction writing, yet only scratches the surface of story structure tools! While the traditional model is classic for many reasons, not all stories are best told through this structure. Alternative structures can offer options to writers feeling limited by the constraints of the Hero's Arc or struggling to organize story flow.How scenes are organized and which arcs are highlighted focuses attention and pulls readers through the narrative, directing the story's impact. Beyond the Hero’s Journey: Alternative Story Structures will discuss how story structure works with plot to shape a story’s energy. Discover how using alternative story…
Read More

Identifying and Developing Secondary Genre in SFF

Uncategorized
Identifying and Developing Secondary Genre in SFF – July 3, 2021 at 12:30PM EST Primary or 'commercial' genres like Sci Fi and Fantasy set important worldbuilding guidelines and expectations for writers, but secondary genres -- also called 'content' or internal genre -- are another vital tool for developing vivid and complex stories. Identifying and developing secondary genre(s) can help writers better understand how genre communicates expectations to readers.SFF contains scores of subgenre categories, which often use secondary genre aspects to carve out specific reader niches. These subgenres are defined by expectations and obligatory tropes, secondary genre aspects that can include scenes, relationships or other aspects, that need to be addressed to satisfy and draw in readers from a particular subgenre.Identifying and Developing Secondary Genre will be a discussion around how…
Read More

Plot vs Story: Balancing Action and Emotion

Uncategorized
Plot vs Story: Balancing Action and Emotion - July 3, 2021 at 11AM EST Plot is the external series of events that happen to your character. Story is what happens inside your character's mind as they react to events and grow to meet the challenges they face in the plot. To create a truly powerful story, you need to understand how these two elements interact with each other and how to balance them. Plot vs Story: Balancing Action and Emotion will be a discussion with four excellent authors about how they balance plot and story when building their books. They'll also discuss the nuances of balancing plot and story in individual scenes, with a focus on action scenes. The Moderator Steve Savage writes extensively on how people can leverage their…
Read More

Storycrafting Sessions: Exploring Story Structure FULL SCHEDULE

Uncategorized
The time has come to unveil the full schedule for the Exploring Story Structure event in July! You'll find the details of all of the panels below, but first, an announcement! Announcing our Sponsor: Renaissance Press This Storycrafting Session is now sponsored by Renaissance Press! We are thrilled to be working with this Canadian publisher to bring accessible education to writers all over the globe. Thanks to this partnership, live captioning will be available at this event! Visit Renaissance today! Schedule This one-day conference will take place on July 3, 2021. All times are listed in EST. Plot vs Story: Balancing Action and Emotion Time 11AM - 12PM Moderated by Steven Savage Featuring Cait Gordon, Stephen Graham King, Crystal Storm, Jenn Gott One of the most difficult aspects of pacing a…
Read More
How to Be An Awesome Guest at (Virtual) Events and Shows

How to Be An Awesome Guest at (Virtual) Events and Shows

Marketing
In the last two installments of the Author Marketing Club, I shared how you can land interviews and panelist spots at events. Today, I'm going to show you how to succeed when you're participating in those interviews and panels. This will ensure that you get invited back and make you more likely to receive other opportunities. Let's dive right into today's tips on how to be an awesome conference guest or interviewee! 1. Prepare for questions in advance One of the best ways to calm your nerves is to prepare for the conversation in advance. In some instances, like most podcast interviews, you'll even receive the questions in advance, allowing you to prepare specific answers. You might also be able to guess the questions you'll receive, either based on previous…
Read More