Blog - Business for Authors

18Jan 2021 by businessforauthors_scaf56 No Comments

How to Create an Email Marketing Plan as a Fiction Author

Marketing

Email marketing is one of the most powerful forms of marketing available, yet many fiction authors either underutilize it or overlook it completely. This tends to happen because authors don’t know what they’re supposed to do with an email list. Most resources suggest monthly newsletters, but there’s often a year or more between our books, so what are we supposed to tell our readers about? In this guide, I’ll help you understand how to create an email marketing plan by exploring: The benefits of email marketingHow to choose an email marketing tool + my recommendationsHow to create an email marketing plan Let’s dive into it! The benefits of email marketing There are three main reasons for authors to invest time and energy into email marketing: Meet people where they are.…

Infinite Horizons Storytelling Sessions: Worldbuilding Deep Dive

Uncategorized

Share your worldbuilding knowledge The Weeknight Writers group is hosting its second virtual event! This time, we'll be hosting a one-day worldbuilding conference on February 20th, 2021. The event will feature seven panels: Building Fictional Religions: Mythology and Religious RitualsAccessibility in Worldbuilding: Understanding How Disabled People Move Through Your WorldHard vs Soft vs Hybrid: Creating Interesting and Effective Magic Systems Elections vs Thrones: Writing Power, Class and Government in Speculative FictionWe Don’t Take Imperial Credits: Developing Economics, Currency, and Trade in Speculative FictionConlang Development: Enriching Your Storytelling with New Words All panels will be conducted on Zoom. This event is Pay What You Can, with proceeds going directly into equipment and marketing costs for future events. Who can be a panelist? Anyone who a) loves science fiction and fantasy and…

How to (Re)Write Your Author Bio

Marketing

Every publication is different, but most have one thing in common: you'll be asked to include an author bio. In this guide, I'll explore how to write an author bio for every possible purpose. You'll learn: The four types of author bios you needWhy you need to update your author bio regularlyWhat to include in your author bioHow to write your author bio: best practices An author bio establishes who you are and what you write to potential readers, media correspondents, and publishing professionals. The four types of author bios you need Every time you create a social media account, publish something, participate in an interview, or otherwise work with the media, you’ll be asked for an author bio. You can save yourself a lot of time and energy by…