Blog - Page 5 of 5 - Business for Authors

03Feb 2021 by businessforauthors_scaf56 No Comments

Panelist Announcements for the Worldbuilding Deep Dive Conference!

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The Storycrafting Sessions: Worldbuilding Deep Dive hosted by the Weeknight Writers is fast approaching, and it's time to introduce more of our amazing panelists! Panelist announcements Today we're announcing the full lineup for two of our panels: Building Fictional Religions: Mythology and Ritual - Moderator: Dianna Gunn Panelists: Mary Kit Caelsto, Dan Fitzgerald, and Leigh M Lorien Accessibility in Worldbuilding: Understanding How Disabled People Move Through Your World Moderator: Cait Gordon Panelists: Dianna Gunn, Mary Kit Caelsto, Stephen Graham King, and Sarah Chorn Check out the panelists' bios below! Dianna Gunn Moderator of Building Fictional Religions: Mythology and Ritual Panelist on Accessibility in Worldbuilding: Understanding How Disabled People Move Through Your World Dianna Gunn is a freelance SEO writer, digital marketing consultant, indie author, podcast producer, and about 18 other…

01Feb 2021 by businessforauthors_scaf56 No Comments

How to Create a Newsletter Landing Page

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Over the past two weeks, you’ve solidified your email marketing plan. You know what kinds of content you want to share and how often you’ll send them to subscribers. You even have some idea of how you’re going to market the newsletter. With these things in place, it’s time to create your first newsletter landing page. In this guide, I will show you: What a landing page isHow to make a successful newsletter landing pageTools you can use to create a landing page with zero knowledge of code Let’s dive into it! What is a landing page? A landing page is a web page that is wholly devoted to marketing one product or service. There are no links to other pages, and any mention of other products/services exists only to…

26Jan 2021 by businessforauthors_scaf56 4 Comments

Worldbuilding Deep Dive Moderators Announced + Final Panel Schedule!

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The official schedule for Infinite Horizons Storycrafting Sessions: Worldbuilding Deep Dive is here! Plus, meet the moderators and some of our awesome panelists! Remember, the event is February 20th! Moderators Dianna Gunn Moderator of: Building Fictional Religions: Mythology and Ritual Dianna Gunn is a freelance SEO writer, digital marketing consultant, indie author, podcast producer, and about 18 other things. She is dedicated to helping other indie authors navigate the complex world of business and marketing. To accomplish this, she published her first workbook, Branding for Fiction Authors, in 2019. In 2021, Gunn launched the Author Marketing Club, a 100% free educational initiative for authors overwhelmed by marketing. She is also the founder of the Weeknight Writers group and main event organizer. You can buy Dianna Gunn's workbooks for authors and…

18Jan 2021 by businessforauthors_scaf56 No Comments

How to Create an Email Marketing Plan as a Fiction Author

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Email marketing is one of the most powerful forms of marketing available, yet many fiction authors either underutilize it or overlook it completely. This tends to happen because authors don’t know what they’re supposed to do with an email list. Most resources suggest monthly newsletters, but there’s often a year or more between our books, so what are we supposed to tell our readers about? In this guide, I’ll help you understand how to create an email marketing plan by exploring: The benefits of email marketingHow to choose an email marketing tool + my recommendationsHow to create an email marketing plan Let’s dive into it! The benefits of email marketing There are three main reasons for authors to invest time and energy into email marketing: Meet people where they are.…

14Jan 2021 by businessforauthors_scaf56 No Comments

Infinite Horizons Storytelling Sessions: Worldbuilding Deep Dive

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Share your worldbuilding knowledge The Weeknight Writers group is hosting its second virtual event! This time, we'll be hosting a one-day worldbuilding conference on February 20th, 2021. The event will feature seven panels: Building Fictional Religions: Mythology and Religious RitualsAccessibility in Worldbuilding: Understanding How Disabled People Move Through Your WorldHard vs Soft vs Hybrid: Creating Interesting and Effective Magic Systems Elections vs Thrones: Writing Power, Class and Government in Speculative FictionWe Don’t Take Imperial Credits: Developing Economics, Currency, and Trade in Speculative FictionConlang Development: Enriching Your Storytelling with New Words All panels will be conducted on Zoom. This event is Pay What You Can, with proceeds going directly into equipment and marketing costs for future events. Who can be a panelist? Anyone who a) loves science fiction and fantasy and…

04Jan 2021 by businessforauthors_scaf56 No Comments

How to (Re)Write Your Author Bio

Marketing

Every publication is different, but most have one thing in common: you'll be asked to include an author bio. In this guide, I'll explore how to write an author bio for every possible purpose. You'll learn: The four types of author bios you needWhy you need to update your author bio regularlyWhat to include in your author bioHow to write your author bio: best practices An author bio establishes who you are and what you write to potential readers, media correspondents, and publishing professionals. The four types of author bios you need Every time you create a social media account, publish something, participate in an interview, or otherwise work with the media, you’ll be asked for an author bio. You can save yourself a lot of time and energy by…