Create Your Author Press Kit

Create Your Author Press Kit

Marketing
Before you start reaching out to bloggers, podcasters, or anyone else who might feature your books, you should create an author press kit. This is a one-page resource where people can find all of the information they need to decide if they’re going to feature you. In this guide, I’ll explain the different elements of an author press kit. By the time you’re finished, you’ll have the knowledge to pull your press kit together in a few minutes. What goes into an author press kit Your press kit should contain everything a journalist or blogger needs to write a short feature about you. This includes a tagline, contact information, your author bio, headshot, book covers, favorable review quotes, and prior appearances. Let’s take a closer look at each of these…
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How to Create an Email Marketing Plan as a Fiction Author

How to Create an Email Marketing Plan as a Fiction Author

Marketing
Email marketing is one of the most powerful forms of marketing available, yet many fiction authors either underutilize it or overlook it completely. This tends to happen because authors don’t know what they’re supposed to do with an email list. Most resources suggest monthly newsletters, but there’s often a year or more between our books, so what are we supposed to tell our readers about? In this guide, I’ll help you understand how to create an email marketing plan by exploring: The benefits of email marketingHow to choose an email marketing tool + my recommendationsHow to create an email marketing plan Let’s dive into it! The benefits of email marketing There are three main reasons for authors to invest time and energy into email marketing: Meet people where they are.…
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How to (Re)Write Your Author Bio

How to (Re)Write Your Author Bio

Marketing
Every publication is different, but most have one thing in common: you'll be asked to include an author bio. In this guide, I'll explore how to write an author bio for every possible purpose. You'll learn: The four types of author bios you needWhy you need to update your author bio regularlyWhat to include in your author bioHow to write your author bio: best practices An author bio establishes who you are and what you write to potential readers, media correspondents, and publishing professionals.  The four types of author bios you need Every time you create a social media account, publish something, participate in an interview, or otherwise work with the media, you’ll be asked for an author bio. You can save yourself a lot of time and energy by…
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