Marketing Archives - Business for Authors

07Jun 2022 by businessforauthors_scaf56 No Comments

LIMITED TIME OFFER: Fast Track Your Writer Education with the Write Publish Profit 5.0 Super Stack

Marketing

Write Publish Profit 5.0 collage of products available in the bundle There are a lot of things you need to learn to become an author. You need how to choose a story idea strong enough to form the basis of a novel, create compelling characters, use story structure to facilitate good pacing, edit your own work, and so much more. If you're planning to self-publish, you need to learn even more: formatting, marketing, and the ins and outs of running a business. Luckily, Infostack is here to help with the Write Publish Profit 5.0 Super Stack. I'm excited to share this great deal (so great I'll be grabbing it too!) and answer some key questions: What is Infostack?What is Write Publish Profit 5.0?Who can benefit from Write Publish Profit 5.0?How…

16May 2022 by businessforauthors_scaf56 No Comments

What I Learned – and What I Regret – About Launching My First Book on Kickstarter

Marketing

Kickstarter for authors Earlier this year, Brandon Sanderson ran a Kickstarter to publish four novels he wrote during the pandemic and earned a whopping $41.7 million. This wasn’t the first Kickstarter run by an author or even by Sanderson himself, but the size of this campaign brought it into the public eye and got everyone talking about the potential of Kickstarter for authors. After much debate, I thought I would share my own experience funding my book on Kickstarter: the good, the bad, and the ugly. I've broken the story down into five parts: My KickstarterWhere things went wrongWhat I learned from the KickstarterWould I run a Kickstarter again?My advice to other authors considering Kickstarter This story will help you understand what Kickstarter is like for new authors and, I…

27Aug 2021 by businessforauthors_scaf56 No Comments

Diversifying Your Income Part Two: Patreon for Fiction Authors

Marketing

In my last article, I shared the benefits of building multiple income streams, as well as some ideas for how to do it. Now I’m going to share one of the best ways to diversify your income: content subscriptions. Specifically, I’m going to take a look at Patreon for fiction authors, as well as some alternative ways to create content subscriptions. This guide will explore: What Patreon isPotential rewards you can offer as an authorHow to set up your Patreon pageTips for marketing your PatreonExamples of author Patreons By the time you’re finished reading, you’ll be ready to start planning a content subscription of your own. What is Patreon? Patreon is a site that makes it easy to set up a paid content subscription. Over 200,000 creators use Patreon to…

10Aug 2021 by businessforauthors_scaf56 No Comments

Diversify Your Income Part One: Explore Your Options

Marketing

Over the next few weeks, I'm going to explore how to diversify your income and future-proof your creative career. But first, why is this so important? I've attended a lot of writing groups in my life. In one session, I remember a guest author saying that she didn't know a single author who made a living solely off of their books. At the time, I was determined to be the exception. Sometimes I still daydream about living entirely off of book sales. But book sales are incredibly fickle. They can change wildly from one month to the next, and sometimes books fall out of favor entirely. Most authors don't make a living from book sales alone until they've got a backlist with five, ten, twenty books. Even then, sales can dry…

31May 2021 by businessforauthors_scaf56 No Comments

How to Be An Awesome Guest at (Virtual) Events and Shows

Marketing

In the last two installments of the Author Marketing Club, I shared how you can land interviews and panelist spots at events. Today, I'm going to show you how to succeed when you're participating in those interviews and panels. This will ensure that you get invited back and make you more likely to receive other opportunities. Let's dive right into today's tips on how to be an awesome conference guest or interviewee! 1. Prepare for questions in advance One of the best ways to calm your nerves is to prepare for the conversation in advance. In some instances, like most podcast interviews, you'll even receive the questions in advance, allowing you to prepare specific answers. You might also be able to guess the questions you'll receive, either based on previous…

10May 2021 by businessforauthors_scaf56 No Comments

How to Land Panelist Spots at Writing Events + Call for Panelists!

Events, Marketing

We've spent a lot of time talking about author interviews over the past couple of months. Today, I want to talk about another powerful opportunity for connecting with both industry professionals and readers: being a panelist at conferences and conventions. In this article, I'll explore: The difference between conventions and conferencesWhat to expect from virtual vs in-person eventsHow to land panelist spots at eventsYour opportunity to apply to be a panelist the next Weeknight Writers event! By the time you're finished reading, you'll be ready to send off your first panelist applications! The difference between conventions and conferences A convention is an event aimed primarily at fans of a specific genre, show, or book series. These can be great places to sell your books if they focus on the appropriate genre. A conference is…

26Apr 2021 by businessforauthors_scaf56 No Comments

How to Land Author Interviews

Marketing

Author interviews are a great way to promote your work, network with industry professionals, and build your reputation. But how can you find these opportunities? A few weeks ago, I shared how to create an author FAQ to prepare for interviews. Today, I will share: The types of places you can contact for interviews, including some out-of-the-box suggestionsHow to land author interviews: a 5-step process When you’re finished reading, you’ll be ready to start hunting down interview opportunities of your own. Before we dive in though, I want to clarify something about the language I’ll be using in this article. There are numerous mediums author interviews can be conducted in: blogs, podcasts, YouTube channels, even TV shows. To avoid repeatedly listing these mediums, I will refer to the places where…

22Feb 2021 by businessforauthors_scaf56 No Comments

Create Your Author Press Kit

Marketing

Before you start reaching out to bloggers, podcasters, or anyone else who might feature your books, you should create an author press kit. This is a one-page resource where people can find all of the information they need to decide if they’re going to feature you. In this guide, I’ll explain the different elements of an author press kit. By the time you’re finished, you’ll have the knowledge to pull your press kit together in a few minutes. What goes into an author press kit Your press kit should contain everything a journalist or blogger needs to write a short feature about you. This includes a tagline, contact information, your author bio, headshot, book covers, favorable review quotes, and prior appearances. Let’s take a closer look at each of these…

18Jan 2021 by businessforauthors_scaf56 No Comments

How to Create an Email Marketing Plan as a Fiction Author

Marketing

Email marketing is one of the most powerful forms of marketing available, yet many fiction authors either underutilize it or overlook it completely. This tends to happen because authors don’t know what they’re supposed to do with an email list. Most resources suggest monthly newsletters, but there’s often a year or more between our books, so what are we supposed to tell our readers about? In this guide, I’ll help you understand how to create an email marketing plan by exploring: The benefits of email marketingHow to choose an email marketing tool + my recommendationsHow to create an email marketing plan Let’s dive into it! The benefits of email marketing There are three main reasons for authors to invest time and energy into email marketing: Meet people where they are.…

04Jan 2021 by businessforauthors_scaf56 No Comments

How to (Re)Write Your Author Bio

Marketing

Every publication is different, but most have one thing in common: you'll be asked to include an author bio. In this guide, I'll explore how to write an author bio for every possible purpose. You'll learn: The four types of author bios you needWhy you need to update your author bio regularlyWhat to include in your author bioHow to write your author bio: best practices An author bio establishes who you are and what you write to potential readers, media correspondents, and publishing professionals. The four types of author bios you need Every time you create a social media account, publish something, participate in an interview, or otherwise work with the media, you’ll be asked for an author bio. You can save yourself a lot of time and energy by…

Category: Marketing